Catering to Your Midlife Crisis Is a Growing Business: Budding industry helps adults who seek fulfilling second acts
Americans want their midlife crisis to be more productive. This presents, for a growing number of companies, coaches and consultants, a multimillion-dollar opportunity.
Some programs are online and charge a couple hundred dollars. Others take place in exotic spots and feature luxury accommodations, yoga and surfing classes for thousands of dollars. Discounts are sometimes available.
Fueling the businesses are longer lifespans, leading more people to search for meaningful pursuits in their 40s, 50s and 60s. Some psychologists call this period a second adulthood when identity-shaping roles, from executive to full-time parent to caregiver, can fall away, causing some to re-evaluate.
“Transition is a skill we need to master in an era of increased longevity and change,” said Chip Conley, co-founder of Modern Elder Academy, or MEA, which offers online and in-person workshops.
